Welcome to the ‘Great Compression’ - Desperate Times Call for Creative Marketing Strategies and the Re-invention of the Promotional T-shirt
środa, październik 15th, 2008SAN DIEGO, Calif., Oct. 15 (SEND2PRESS NEWSWIRE) — In the midst of economic downturn, many businesses have found themselves recently caught between a marketing “rock” and a budgetary “hard place.” While the knee-jerk reaction to the financial hardships of these times might be to cut spending in marketing and promotions, it has not proven to be a beneficial solution. What companies really need in order to compete for limited consumer spending dollars is a creative, diverse, and effective approach to marketing. Recognizing this need, TeeCompressed.com has ushered in a fresh take on a classic promotional item, offering companies a much-needed creative marketing solution.
Maintaining market presence in the face of economic decline is important if a company wants to survive and grow. David Poulos, Chief Consultant at Granite Partners Marketing and Consulting Firm, wrote in an ezinearticles.com editorial, “Those (companies) that reduce their presence in their key service markets are in [...]
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