Hispanics and Other Ethnic Markets Will Spend $56 Billion on Telecommunications, says Insight Research Corp.
BOONTON, N.J., March 10 (SEND2PRESS NEWSWIRE) — In 2009, U.S. ethnic communities will spend $56.6 billion on telecommunications services, accounting for nearly one-third of all residential telecom expenditures, according to a new market research study from The Insight Research Corporation. The largest minority group, Hispanics, representing 15.7 percent of the total U.S. population, will spend the most. The ability to tap into the increased spending power of the Hispanic-American, African-American, and Asian-American communities will be crucial to the survival of telecommunications providers over the next five years.
Insight Research’s market analysis study, “US Hispanic Use of Telecommunications Services 2009-2014,” takes a close look at the purchasing habits and telecommunications usage patterns of the Hispanic segment of the U.S. population. The study emphasizes that the U.S. Latino market tends to over-index in mobile content consumption. The study further reports that 64.2 percent of all Hispanic respondents now have cell phones, that [...]
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