In Search of the Holy Long Tail: African-Americans and Web 2.0
AUSTIN, Texas, Oct. 10 (SEND2PRESS NEWSWIRE) — My Black Networks, LLC announced today a new portal site — The MyBlack(TM) Urban Vertical (MyBlackNetworks.com) — with a core mission to address the fragmented state of data that is culturally relevant to its target markets. My Black Networks (MBN) defines itself as an ecosystem of informational web sites targeting unique segments of the African, African-American and Caribbean communities or the African Diaspora. MBN seeks to fill a service gap while expanding networks and empowering communities.
Currently, social media and networks that target blacks tend to focus primarily on casual topics such as entertainment, dating, celebrity news and gossip. And, while MBN recognizes this market is satisfying a consumer demand, they have chosen to respond to other niche markets that are somewhat ignored by mainstream media and are seeking online resources consistent with more serious pursuits such as: business, finance and health.
The first [...]
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